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DOING DESIGN BUSINESS IN JAPAN: Experiences from Hirameki
Have you ever considered Japan as a potential market for your products, but did not know how to succeed there? Is your knowledge of Japanese culture and business etiquette based on samurai movies, manga, Lonely Planet, and sushi restaurants? If your answer is yes, please read on...
JaBuPro (Japan Business Project) research team’s Doing Design Business in Japan: Experiences from Hirameki provides you with hands-on tools and skills for successfully entering the Japanese design market or organizing a design export platform in Japan. Drawing on research conducted during Hirameki Design x Finland – an export initiative of Finnish cutting-edge design – this book illustrates why Japan is such an important market for design products. Topics covered in this book focus on storytelling, practicalities and culture, design export platforms, and business models for entering the Japanese market. This book has been written for designers, design-intensive companies, students and researchers, and for everyone interested in Japan or design.
Download free book (PDF) / Read the book online
JaBuPro (Japan Business Project) research team’s Doing Design Business in Japan: Experiences from Hirameki provides you with hands-on tools and skills for successfully entering the Japanese design market or organizing a design export platform in Japan. Drawing on research conducted during Hirameki Design x Finland – an export initiative of Finnish cutting-edge design – this book illustrates why Japan is such an important market for design products. Topics covered in this book focus on storytelling, practicalities and culture, design export platforms, and business models for entering the Japanese market. This book has been written for designers, design-intensive companies, students and researchers, and for everyone interested in Japan or design.
Download free book (PDF) / Read the book online
JaBuPro BOOK RELEASE PARTY
Thu 5 May 2011, 13:00-16:00
Thu 5 May 2011, 13:00-16:00
@ Aalto Design Factory, Betonimiehenkuja 5, Otaniemi, Espoo
After months of hard work, JaBuPro (Japan Business Project) research group is ready to release its book titled Doing Design Business in Japan: Experiences from Hirameki. Covering topics from storytelling and new business models for design companies to practicalities and culture, and design export platforms, we hope that this hands-on publication will take your business in Japan to a next level.
We are giving our book away for free as part of an effort to communicate our research findings to broader audiences. So if you are a designer, manager of a design-intensive company, student or researcher, or just interested in Japan, come join us to hear interesting people share their experiences on Japan, enjoy great treats, and grab a copy of our book.
Sign up by sending an email to info@jabupro.fi, 1 May the latest.
Welcome!
AUTHORS
Heidi Cheng (heidi.cheng@aalto.fi, Project Assistant) is a Master’s student at Aalto University of School of Economics, majoring in International Design Business Management (IDBM). Heidi studied one semester in Rikkyo University in Tokyo, Japan and keeps going back ever since.
Taru Kesävuori (taru.kesavuori@aalto.fi, Project Assistant) is a Master’s student at Aalto University School of Economics, majoring in International Design Business Management (IDBM). She studies Japanese language and culture and has visited Japan several times.
Miikka Lehtonen (miikka.j.lehtonen@aalto.fi, Research Team Leader) is writing his PhD at Aalto University School of Economics on visual knowledge communication in Scandinavian and Japanese companies. He has worked at the Finnish Embassy in Tokyo as a trainee and visited Japan several times. His Japan-related interests include philosophy, aesthetics, design, visual communication and Rilakkuma.
Jaakko Lovio (jaakko.lovio@aalto.fi, Project Assistant) is a Master’s student at Aalto University School of Economics majoring in marketing with minor studies in International Design Business Management (IDBM). Jaakko studied one semester in Sophia University in Tokyo, Japan.
Rebecca Lund (rebecca.lund@aalto.fi, Research Team Leader) is writing her PhD at Aalto University School of Economics – her interests are in the field of higher educational studies, philosophy of social sciences and critical theory. She is very interested in Japanese literature, art and history. She has worked as a trainee at the Danish Embassy in Tokyo and visited Japan many times.
Seppo Mallenius (seppo.mallenius@aalto.fi, Research Team Leader) has a long career in ICT business. Currently he is working at Aalto University School of Economics on his PhD on mobile services for older people in Finland and Japan. He has co-authored a book on business communication in Finnish-Japanese companies and a book on marketing Finnish design in Japan and has consulted enterprises about Japanese business culture.
Virpi Serita (virpi.serita@aalto.fi, Project Coordinator) is a Lecturer of Japanese language and business communication at Aalto University. After graduating from a Japanese university she worked as a translator and interpreter for Finnish companies conducting business in Japan. She has a special interest in integrating language studies to project-based learning activities.
Antti Sonninen (antti.sonninen@aalto.fi, Project Assistant) studies user-centered design and International Design Business Management (IDBM) at Aalto University. He was an exchange student at the University of Tokyo and has worked as a Japanese translator and interpreter at trade shows in the fields of design and nanotechnology. Antti will spend some months of 2011 in Tokyo to finish his Master’s thesis on Japanese retail business.
Taru Kesävuori (taru.kesavuori@aalto.fi, Project Assistant) is a Master’s student at Aalto University School of Economics, majoring in International Design Business Management (IDBM). She studies Japanese language and culture and has visited Japan several times.
Miikka Lehtonen (miikka.j.lehtonen@aalto.fi, Research Team Leader) is writing his PhD at Aalto University School of Economics on visual knowledge communication in Scandinavian and Japanese companies. He has worked at the Finnish Embassy in Tokyo as a trainee and visited Japan several times. His Japan-related interests include philosophy, aesthetics, design, visual communication and Rilakkuma.
Jaakko Lovio (jaakko.lovio@aalto.fi, Project Assistant) is a Master’s student at Aalto University School of Economics majoring in marketing with minor studies in International Design Business Management (IDBM). Jaakko studied one semester in Sophia University in Tokyo, Japan.
Rebecca Lund (rebecca.lund@aalto.fi, Research Team Leader) is writing her PhD at Aalto University School of Economics – her interests are in the field of higher educational studies, philosophy of social sciences and critical theory. She is very interested in Japanese literature, art and history. She has worked as a trainee at the Danish Embassy in Tokyo and visited Japan many times.
Seppo Mallenius (seppo.mallenius@aalto.fi, Research Team Leader) has a long career in ICT business. Currently he is working at Aalto University School of Economics on his PhD on mobile services for older people in Finland and Japan. He has co-authored a book on business communication in Finnish-Japanese companies and a book on marketing Finnish design in Japan and has consulted enterprises about Japanese business culture.
Virpi Serita (virpi.serita@aalto.fi, Project Coordinator) is a Lecturer of Japanese language and business communication at Aalto University. After graduating from a Japanese university she worked as a translator and interpreter for Finnish companies conducting business in Japan. She has a special interest in integrating language studies to project-based learning activities.
Antti Sonninen (antti.sonninen@aalto.fi, Project Assistant) studies user-centered design and International Design Business Management (IDBM) at Aalto University. He was an exchange student at the University of Tokyo and has worked as a Japanese translator and interpreter at trade shows in the fields of design and nanotechnology. Antti will spend some months of 2011 in Tokyo to finish his Master’s thesis on Japanese retail business.
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